Search engine optimization, or SEO for short, is maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine.
SEO is a multi-step process and takes lots of time. It’s important to understand that SEO doesn’t just mean keywords; it goes beyond simply stuffing those keyword phrases into your code.
This guide covers all areas you need to consider when optimizing your website for search engines. Any web page to do well in search needs to tick off many different boxes. Some elements only apply to websites with a lot of competition, like eCommerce sites or large publisher sites, but most factors below are relevant for everyone, regardless of your niche or level of experience with SEO
If you’re reading this, you’ve probably heard the term “SEO” before. Whether you know exactly what it means, you have come to the right place to learn how SEO can help your business’s website rank better in search results pages and ultimately allow your business to be more successful.
To put it simply: search engine optimization is making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements. Still, when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
These are the Basics Of A Properly Optimized Website for SEO:
1- Keyword Research
Knowing how to use keywords is essential for optimizing your website for search engines. However, before getting into the nitty-gritty of keyword research and optimization, it’s important to understand what a keyword is. Why they are important, and how you can use them to improve your SEO.
Keywords are the words and phrases people type into search engines to find what they’re looking for. For example, if you were looking for a new pair of shoes online, you might search “men’s dress shoes” or “black leather loafers.” These searches have keywords as their foundation—the words that make up each question and topic that lead someone to your site.
Using keywords properly will help get your content in front of the right audience by matching the language they are using when searching for information online. When you have identified high-quality keywords for your website or blog. There are several ways to include them in your posts and pages to help boost search rankings and increase traffic from the search engines.
2- Competition Analysis
When optimizing your website for the search engines, you can’t just wing it and hope for the best. To do things correctly, you’re going to want to conduct thorough research on your competitors working in the same industry as you are. This will allow you to see what they are doing right so that you can mimic their success. It will also reveal any mistakes they might be making so that your business doesn’t fall into the same trap.
3- Content Optimization
- Content Optimization
All of your content should be thoroughly optimized for search engines. Include keywords in your paragraphs, meta descriptions, title tags, and headings. You should also include images and videos because these have recently become more important factors for SEO.
- Internal Links
Internal links are vital for SEO because they improve the user experience by providing people with a clear path through your website. They are also great for boosting the rankings of all of the pages on your site.
- External Links
Using external links is a great way to set up value exchanges with other websites while improving the level of authority that search engines associate with your website. However, you only link to high-quality sites to protect your own site’s ranking in search engine results pages (SERPs).
4- Technical Optimization
Technical SEO is more than simply doing keyword research, competition analysis, and publishing content. It also involves making structural changes to your website, like improving the design, increasing speed, and ensuring that it’s mobile-friendly.
There are several tasks involved with this phase of SEO optimization, so the first thing you need to do is identify them. You will be surprised by how many technical issues you have on your website that needs fixing. Your goal is to ensure your site has a good user experience for visitors and search engines.
Some examples of technical SEO improvements include:
- Reducing server response time
- Improving page load speed
- Fixing 404-page errors
- Creating XML sitemaps
- Adding structured markup (like Schema)
5- Link Building
There is no other way to say it: Link building is an art and a science. It’s part of SEO, as it’s essential for getting your website to rank better in the search engines.
Link building is the process of getting links from other websites to your own. Simple enough, right?
But link building can be pretty complicated and has many facets to deal with for a successful campaign. In addition, some are more technical than others, which makes it important that you have all of your bases covered so that you get the best results possible.
A good website is easy to read, so you must choose a legible font and widely available.
The site must have an attractive design and color scheme consistent with your logo. The overall appearance should be professional, clean, and crisp.
Your website needs to have well-defined headers, subheaders, and paragraphs for easy content consumption. You can use bolding or ALL CAPS to highlight critical points; however, avoid underlining as it makes the text difficult to read.
The site needs graphics and images to bring the content alive and keep visitors engaged. However, avoid using heavy graphics or images as they will slow down loading times dramatically (more on this in another post).
7- Mobile Friendly
When you have a mobile-friendly site, it will do much better on the search engine rankings. This is because most people browse the internet from their phones now, especially those looking for something in particular.
However, if your site isn’t correctly optimized and mobile-friendly, you could be penalized by specific search engines. While Google hasn’t officially said that they’ll penalize companies that aren’t mobile-friendly yet, some search engines already have. At least with Google, it is expected to happen soon.
So, what makes a website mobile friendly?
- First of all, it needs to fit properly on any screen size without making people zoom in and out to read things or click links.
- It also means that anyone can click on any link or call a company right from where they are when viewing the website through their smartphone. Wherever and whenever the reader is.
8- Website Speed
Website speed is one of the most important factors in creating a website that people will want to stick around and use. In fact, site speed is so important to Google (and other search engines) that it has become an official ranking factor for search engine results pages.
It may seem like a little thing, but optimizing your website’s speed can significantly impact how well you rank in search engines.
The Basics Of Website Speed
Now, just what is website speed? It’s the time it takes for any page on your website to load from the moment someone clicks or types in the URL until all content on the page appears on their browser screen.
One of the websites to check on your website speed is Gmetrix
Search Engines Continue To Get More Robust; They Constantly Change How They Interpret And Analyze Web Pages
Search engines are constantly evolving their algorithms to provide the best results for their users. Google, for instance, has made over 500-600 algorithm changes in the past year alone! Because of this, your website must be optimized appropriately and prepared for search engines to crawl and index it.
If you do not invest in SEO, your competitors will overtake you in search results, and they will receive more brand exposure than you.
SEO is NOT a set-it-and-forget-it process; instead, it is an ongoing effort that requires time and expertise to ensure success. The good news here is that SEO can drastically increase traffic to your site if done correctly.
Takeaways: The Basics Of A Properly Optimized Website
- SEO is a process, not an event. Many people think of it as something you do once to get good rankings, and then you’re set for life. This couldn’t be further from the truth! Staying on top of your SEO and keeping it up-to-date is an ongoing task that requires constant attention. We recommend hiring an expert to manage your website optimization for you.
- SEO is a long-term investment, not a quick fix. Achieving good organic search results takes time, hard work, and patience (like exercising or eating healthy!). You can’t expect instant gratification because Google has no idea who you are or what your website is. Besides that, hundreds of other websites compete with yours in the search results. There will always be competitors looking to take your spot at the top of the SERPs.
- SEO is constantly changing and evolving. Google makes modifications to its algorithm multiple times each year, affecting search results rankings (depending on how significant the change was). Staying on top of these changes becomes another part of managing your optimization strategy over time. This ensures it remains up-to-date with Google’s current recommendations for best practices to keep getting those coveted search engine traffic visits!